For most small business owners, it seems like they have a seemingly endless list of things to do just to keep their business afloat— not to mention growing—then good news! They're in the majority of business owners and executives who are simply doing what they can to stay on top of it all. But it’s not a process that allows them to get a clear, predictable view of their business’s profitability and growth potential.

That’s where our Digital Marketer training comes in. 🎉

About this Course: Customer Acquisition & Sales: From Complete Stranger to Raving Fans

🗺 Customer Value Journey: Build out the sequence your ideal customer takes as they interact with your brand.

👨‍👩‍👦‍👦 Customer Avatar: Get laser-focused precision on your ideal customer, and what drives them to buy/convert. This will be delivered as an online course.

📈 Growth Scorecard: Identify some key metrics that you can leverage to identify what's working and what's not.

About the Facilitator: Rob Hole, Co-Founder Octopus Creative

Octopus Creative is a fully serviced marketing agency based In Edmonton, Alberta. Their specializations include branding, web design, content marketing, social media and more. Octopus started out in rural Alberta, and their rural roots are one of the reasons we're different. Since starting in 2016, they've grown to serve clients of all shapes and sizes from across western Canada and all over the world.

About the East Central Alberta Regional Innovation Network

The East Central Alberta Regional Innovation Network envisions a vibrant, innovative, and diverse business environment in the region that creates jobs, increases revenues, and grows opportunities for local businesses to export to the global market. We are passionate about helping small businesses innovate, grow, diversify the economy and help build a strong entrepreneurial culture in Alberta.