HR Foundational Elements

Your Business Mission

Leaders are responsible to create and communicate knowing and understanding of the mission (the ‘what’) of the business with employees and contractors:

  • What the business does (manufactures something and/or provides services)

  • How the business accomplishes the ‘what’ (sells their product through direct sales, online, at the customer’s site)

  • Value of what it brings to the customer (standard of excellence, satisfaction, thoroughness)

Artboard 6-100.jpg

Reflection:  Can you quickly describe in one or two sentences what the mission of your business is?   

Often known as ‘your elevator speech’, describing your business’s mission (what you do) gives other people a picture of what your business does (provides goods or services, to whom, and how these services/goods are provided to others).   

Resources to help you clarify, define, and write your business Mission Statement:

Great – Mission Accomplished! 

Your Business Vision

The leaders (owners, shareholders, managers) are responsible to communicate and engage employees/ contractors in the vision they cumulatively have for the business.  The vision is the overarching ‘why’ of what the company ultimately wants to achieve – the impact it wants to make – by fulfilling its mission. 

Resources to help you clarify, define and write your business Vision Statement:

Your Business Values

The leaders (owners, shareholders, managers) are responsible to communicate and hold accountable each other and the employees/contractors in upholding the values of the organization.  The values are the consistent ‘ways of being’ for how a service is delivered or a product is held to standards of quality.

Examples of Values include: Honesty, Integrity, Excellence, Speed (timeliness), Accuracy (correct), Price (best;competitive)

Resources to help you determine the core values that are most important to your business:

Bringing it all together.

Why communicate and hold each other accountable for knowing the mission, understanding the vision, and sharing a set of values?

  • It strengthens the degree of leaders and employees/contractors’ engagement in the business operations. 

  • It sets the stage and expectation to meet the organization’s goals through an established and known way of completing the work.

  • People know what is expected of them.  Customers know what to expect of the organization. 

  • The leaders can evaluate effectiveness, share the rewards, and plan for growth and more success.

Engagement is the Magic

  • When everyone in the organization feels they are a valued and contributing member of the team’s success, engagement is strengthened and the culture is reinforced. 

  • These attributes are factors in attracting the talent needed for the business to be successful, and in retaining that talent to continue to work and grow with the business as it evolves. 

We know you are anxious to hire your team as soon as you can – you are passionate about fulfilling your dream!  However, do NOT go too far down the path to hiring employees without first defining your Mission, Vision and Values!